1. Introduction
This Cookie Policy explains how SmartCal Technologies Inc. (“Smart Technologies”, “we”, “us”, or “our”) uses cookies, tracking pixels, web beacons, and similar tracking technologies on our website, https://smartcaltechnologies.ca/.
As an organization specializing in artificial intelligence and digital marketing, we leverage these technologies to ensure our website functions safely, to analyze our performance metrics, and to execute optimized marketing strategies. This policy outlines what these technologies are, why we use them, and your explicit rights to control their implementation.
2. What Are Cookies?
Cookies are small text files containing unique data strings that are placed on your computer, smartphone, or tablet device when you visit a website.
- First-Party Cookies: Cookies placed directly by our domain to ensure basic browser security, layout orientation, and persistent settings.
- Third-Party Cookies: Cookies set by external partners (such as Google Analytics, Meta Pixels, or SEO diagnostic tools) to enable analytical tracking, marketing attribution, and interactive features across the web.
3. How We Categorize and Use Cookies
We organize our cookies into four distinct categories based on their functional necessity and data-sensitivity profiles:
A. Strictly Necessary Cookies
These cookies are critical to ensure basic website functions, secure data transfers, and proper display layouts. The website cannot perform normally without them. Under Canadian privacy laws, these cookies do not require prior opt-in consent.
- Examples: User authentication tokens, cloud security firewall session markers, and cookie consent configuration parameters (such as the choices you make inside your CookieYes banner).
B. Functional Cookies
These cookies enable enhanced personalization and remember your preferred interface options across multiple sessions on our domain.
- Examples: Language localized preferences or custom layout selections.
C. Performance & Analytics Cookies
These scripts compile aggregated, de-identified metrics regarding user behaviors, tracking how visitors locate our site, page loading velocities, and which content drives the highest engagement.
- Examples: Google Analytics 4 (GA4) trackers.
D. Marketing & Target Profiling Cookies
These third-party tracking files are utilized to build a profile of your browsing interests, calculate multi-touch marketing attribution, and deliver targeted digital advertisements on other networks.
- Examples: Meta/Facebook Pixel, LinkedIn Insight Tags, and cross-site remarketing tracking tools.
4. Dynamic Cookie Inventory
The operational matrix below outlines the specific third-party configurations actively deployed on our domain:
| Cookie Provider | Category | Purpose | Expiry/Retention |
| CookieYes | Necessary | Records your chosen privacy and banner selection states. | 12 Months |
| Google Analytics | Analytics | Measures unique visitor behaviors, acquisition channels, and internal click paths. | 1 Minute to 2 Years |
| Meta / Facebook | Marketing | Tracks digital conversion attributions for social media marketing optimizations. | 3 Months |
| Google Ads | Marketing | Coordinates remarketing behaviors across the Google Display Network. | 30 Days |
5. Managing Your Consent Preferences
We honor your data autonomy. You have the right to modify or withdraw your cookie consent preferences at any time.
- Via the Cookie Banner/Widget: You can selectively opt-in or opt-out of Analytics and Marketing cookie pools at any moment by clicking the persistent, floating shield icon located at the bottom corner of your screen.
- Google Consent Mode v2 Integration: If you choose to select “Reject All” on our banner, our integrated infrastructure signals Google trackers to enter a restricted state. No advertising cookies are stored, and analytics tracking transitions to an anonymous ping model that protects your identity.
- Browser-Level Overrides: Most modern web browsers allow you to completely block or delete cookies via your settings panel (e.g., Settings > Privacy & Security > Cookies). Please note that completely disabling cookies may cause specific features of our website to degrade or malfunction.
6. Regulatory Revisions
We periodically update this Cookie Policy to account for software stack updates, new analytical scripts, or evolving statutory interpretations from the Office of the Privacy Commissioner of Canada (OPC). Any updates will be displayed with a revised “Effective Date” at the top of this document.
7. Contact Us
For any inquiries regarding this Cookie Policy or our digital data collection tracking protocols, please contact our administrative team:
Mailing Address: SmartCal Technologies Inc., 2149 Yonge St, Toronto, ON, Canada, M4S 2A2
Email: info@smart-technologies.ca
Phone: 647-377-5727
